These modules introduces students to the methodology and methods of research in the fields of Management and Marketing. Students are acquainted with the nature of the philosophical assumptions that underpin the choice of research design. The module explores a variety of quantitative and qualitative methods utilizing case studies to illustrate the suitability of these methods and make transparent their epistemological and ontological underpinnings. The ethical questions raised by research are explored. Practical aspects of the research process are examined including the skills to organise and undertake a research project.
Module Aims
These modules are designed to provide students with the necessary training to undertake masters level research in Management and Marketing. The module has two aspects. First, it focuses on the nature of research in the area, and the social sciences in general, examining the study skills necessary to manage and undertake a research project; and secondly, it provides students with opportunities to be familiar with the important empirical and theoretical research in Management and Marketing. Such skills are intended to provide a good foundation for successfully undertaking a dissertation project.
Learning Outcomes
On successful completion of the modules, students will be able to:
1. Appreciate the ways in which business research is located in the broader corpus of the social sciences
2. Understand the significance of and the relationship between epistemological positions and related theory construction
3. Demonstrate a critical understanding of the principles and techniques of research method and design.
4. Identify, evaluate, and apply a range of research methods
5. Undertake a systematic analysis of quantitative and/or qualitative information and present the results in a clear and consistent format
Skills for Your Professional Life (Transferable Skills)
The module will also enable you to develop a range of transferable skills:
1. Develop written communication skills through writing and receiving feedback on module assignments.
2. Develop oral communication skills through giving a presentation on your proposed research project.
3. Practice research skills through collecting and analysing organisation-specific information.
4. Hone critical analytical thinking by evaluating different approaches to doing business and management research in your research proposal.
5. Develop IT literacy through electronically accessing module materials and completing and submitting assignments.
Module Aims
These modules are designed to provide students with the necessary training to undertake masters level research in Management and Marketing. The module has two aspects. First, it focuses on the nature of research in the area, and the social sciences in general, examining the study skills necessary to manage and undertake a research project; and secondly, it provides students with opportunities to be familiar with the important empirical and theoretical research in Management and Marketing. Such skills are intended to provide a good foundation for successfully undertaking a dissertation project.
Learning Outcomes
On successful completion of the modules, students will be able to:
1. Appreciate the ways in which business research is located in the broader corpus of the social sciences
2. Understand the significance of and the relationship between epistemological positions and related theory construction
3. Demonstrate a critical understanding of the principles and techniques of research method and design.
4. Identify, evaluate, and apply a range of research methods
5. Undertake a systematic analysis of quantitative and/or qualitative information and present the results in a clear and consistent format
Skills for Your Professional Life (Transferable Skills)
The module will also enable you to develop a range of transferable skills:
1. Develop written communication skills through writing and receiving feedback on module assignments.
2. Develop oral communication skills through giving a presentation on your proposed research project.
3. Practice research skills through collecting and analysing organisation-specific information.
4. Hone critical analytical thinking by evaluating different approaches to doing business and management research in your research proposal.
5. Develop IT literacy through electronically accessing module materials and completing and submitting assignments.
Category: Methodology and Study Skills