International business plan is an important roadmap for the businesses which engage in international business activities, and contribute to business success in overseas markets. The international plan project helps students to identify the opportunities and challenges it poses to entrepreneurial firms, large and small. This type of study offers rationale for strategic failure of international business activities, and provide students with an advanced understanding of different forms of globalisations, including exporting, importing, offshoring, sourcing, foreign direct investment, licensing, franchising, management contracts, turnkey operation, tourism and transportation. At the end of the study, students are expected to illustrate the conditions under which it is beneficial for a firm to go abroad, and analyse when, why and how a firm should go abroad.
- Module Supervisor: Caleb Kwong
Category: Essex Business School (Southend Campus)