The outcome of the MBA Project is a written report of no more than 16,500 words in length, based upon a comprehensive understanding of the relevant literature and elements of primary as well as secondary data research that you have conducted yourself. You are to include an annex of no more than 2,500 words reflecting on how the Director's workshops and your research for the MBA Project will affect your future approach to business and management.
The MBA Project is led by a suitable management issue, problem or business opportunity which is critically discussed or evaluated with reference to existing research and primary as well as secondary data. An understanding of the academic debate and critical application of existing research (and the student's own research) to a case, are key to the MBA Project. To help students select and address a suitable topic, a series of Director's Workshops are run during the Autumn and Spring Terms, addressing current business issues, academic writing and global developments.
Module Aims
The aim of the MBA Project is to demonstrate an understanding of the philosophy and principles of research and show competence in the design, execution and reporting of a business oriented research project or creation of a business plan. The student's ability to carry out subsequent research independently and to commission, manage and evaluate the research activities of others is thereby developed. The students capacity for self-reflection is developed through the Annex to the Report.
Learning Outcomes
On successful completion of the module, students will be able to:
• Show an appreciation of current business and global issues.
• Articulate a business issue and development and execution a plan to address it.
• Make a reasoned and critical selection of information sources, analytical tools and techniques appropriate to the specific issue being investigated.
• Identify and understand ethical issues in management research.
• Synthesis and apply of knowledge from multiple course modules to a business problem.
• Analyse, evaluate, and present a coherent extended argument
• Evaluate and recommend appropriate courses of action.
• Carry out critical reflection
- Module Supervisor: Nicolas Forsans
- Module Supervisor: James Fowler