This module is designed to introduce students from a wide range of backgrounds to the foundations of Management and Marketing. It also functions as an induction to Essex Business School, with structured introductions to the library resources in the University and the range of learning methods used at post-graduate level, including lectures, classes, independent reading, group research projects, presentations, and written assignments.
This module will be partly based on group study and presentation work in groups. You will also be asked to prepare a short individual presentation as well as an individual reflection piece.
Module Aims
* To provide an introduction to management and marketing as a foundations for your studies on the Masters programme.
* To explain the differences between prescriptive management theory and social science approaches to studying management and organization.
* To provide an analytical framework to assist students in locating theories and examples encountered later in their studies.
Learning Outcomes
On successful completion of the module, students will be able to:
* To understand the foundations of management and organization.
* To understand the foundations of marketing.
* To be able to search for, and synthesise, resources appropriate to the study of management and organization from a range of sources, including the University Library.
* To be able to use a range of suitable resources to research organisational phenomena, and to synthesise material from a range of sources
* To be able to write a short report on a contemporary management phenomenon.
Skills for Your Professional Life (Transferable Skills)
By the end of the module, you will have developed your skills in the following areas:
* Working in a group
* Creative problem-solving
* Presenting confidently
* Critical thinking
* Personal development
This module will be partly based on group study and presentation work in groups. You will also be asked to prepare a short individual presentation as well as an individual reflection piece.
Module Aims
* To provide an introduction to management and marketing as a foundations for your studies on the Masters programme.
* To explain the differences between prescriptive management theory and social science approaches to studying management and organization.
* To provide an analytical framework to assist students in locating theories and examples encountered later in their studies.
Learning Outcomes
On successful completion of the module, students will be able to:
* To understand the foundations of management and organization.
* To understand the foundations of marketing.
* To be able to search for, and synthesise, resources appropriate to the study of management and organization from a range of sources, including the University Library.
* To be able to use a range of suitable resources to research organisational phenomena, and to synthesise material from a range of sources
* To be able to write a short report on a contemporary management phenomenon.
Skills for Your Professional Life (Transferable Skills)
By the end of the module, you will have developed your skills in the following areas:
* Working in a group
* Creative problem-solving
* Presenting confidently
* Critical thinking
* Personal development
- Module Supervisor: Louise Nash
Category: Management