Data analytics represents a massive opportunity for business leaders, managers and entrepreneurs alike in modern globalised economies. In today's Information and Communication Technology (ICT) led business world, the nature of data has moved from static spreadsheets to being highly interactive dynamic representations from multiple sources, which provide rich insights on markets, firms, competitors, consumers and networks. This module shows how data analytics is a crucial skill to have in today's business world, and will illustrate this with real world examples where businesses have harnessed the power to solve critical problems. It then aims to equip students with a wide variety of data mining, visual and analytical techniques which can be applied to data generated from different markets, businesses, and business functions
- Module Supervisor: Debabrata Ghosh
Category: Essex Business School (Southend Campus)