This module is designed to provide students with an advanced understanding of international business and strategy, the content and processes of different international expansion modes. The module begins by explaining 'why' firms internationalise and describing the factors that influence the decision to do so. It describes different forms of international expansion, from equity and non-equity forms of expansion to online and offline forms of expansion. It then explains 'how' firms internationalise according to different theories of the internationalisation process. The remaining lectures are dedicated to discussing how markets for expansion are selected, evaluated and entered.
- Module Supervisor: Svetlana Warhurst
Category: Essex Business School (Southend Campus)