This module is designed to provide students with an in-depth understanding of the external context within which international businesses operate and the opportunities and challenges it poses to entrepreneurial firms, large and small. It begins by examining the rationale for studying international business, by discussing current developments in the global economy and the range of external environmental forces that impact businesses. Several lectures are dedicated to discussing the external challenges facing international firms, particularly economic, financial, political/legal, technological and cultural challenges. The module then introduces students to key international trade theories and practices, government intervention policies and regional economic integration.
This module aims to provide students with an in-depth understanding of the key concepts and issues surrounding the context for international business, with a specific focus on the political/legal, economic, financial, and socio-cultural environment.
- Module Supervisor: Svetlana Warhurst