This module enables students to acquire critical and transferable skills associated with the creation and management of new and entrepreneurial organisation. The course focuses on the development process of new ventures (new small businesses and spin-offs from large firms) and their management, including idea generation, developing business models, networking, marketing, financial, and behavioural aspects in different environments. The module's practical focus combines learning about characteristic operational issues (finance, marketing, human resources and business planning), and practical aspects of creating a new ventures (such as idea generation and developing entrepreneurial business models). This module will help the student to identify the critical functional elements that can support the entrepreneur in his-her consideration of the market for new products, services and the launch of a new venture.
- Module Supervisor: Shamsul Karim