This module is designed to introduce students to the concepts and nature of strategy, strategic decisions and strategy development processes in organisations. It applies a range of analytical techniques and frameworks to understanding their values in the creation of organisational knowledge, the development of businesses, strategic choice and decision making. It outlines the roles of strategic managers and other stakeholders in the governance, management and assessment of performance of their organisations. Building on these fundamental concepts, a good comprehension can be grasped on the interaction between organisations and their environments and on the formulation and implementation of business strategies in order to integrate the strategic management of an organisation with its operational functions.
This module aims to enable students to gain comprehension on the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. It allows students to develop their skills on analysing opportunities and threats, managing strategic capability and resources; understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change. Different contexts that strategic choices embedded are introduced with the aim of enhancing students’ better understanding of contingent strategies in a broad scope.
- Module Supervisor: Misagh Tasavori
- Module Supervisor: Svetlana Warhurst