The module introduces key strategic issues related to business start-up and growth. Business creation and development process depends on value creation proposition and competitive advantage in the market. This module addresses the issue how to create value in a complex entrepreneurial environmental process. Build on the resource-based view of business development the module discusses the alternative directions for business development and growth.
The module is designed for tertiary level focusing on both theoretical and practical aspects of entrepreneurial strategies. Students need to work individually as well as in a group to analyse entrepreneurial environment and value creation process at different stages of business life cycle. The module will enhance students' knowledge on entrepreneurial and intrapreneurial capabilities, resources, value creation process, developing business model, and building entrepreneurial culture by providing strategic direction to the organisation.
Aims
This module aims to equip students with necessary analytical and strategic skills to start and grow a successful business. The module will contribute to enhance the understanding how to design, develop and implement strategic issues to set the direction of a business from start-up stage to high growth performing business. In the start-up and growth process there are different challenges. The module will make students aware of how to overcome the challenges using strategic tools in the real world. Case analysis will play an important role in the module.
Learning Outcomes
On Successful completion of the module students should be able to:
a. Comprehensive understanding of the challenges at different stages of business lifecycle
b. Propose solutions to cope with internal and external strategic challenges and complexities to develop the direction of the business
c. Develop appropriate strategies to meet the key challenges and dilemmas related issues such as to financing, innovation, product development, market development and business model
d. Reflect critically the strategic choice, related consequences, and resource implications.
- Module Supervisor: Shamsul Karim