Internal marketing plan represents an essential roadmap for the businesses which engage in international marketing practices. The plan can help business to improve their marketing practices in international markets. The plan can also provide valuable insights regarding the characteristics and requirements of the global markets to the companies which are planning to internationalize. More specifically, this type study can help students to provide a range of important strategy recommendations concerning internationalization decisions, marketing mix strategy decisions, competitive strategy decisions, target marketing and positioning strategy decisions, and entry mode strategy decisions to the CEOs and marketing managers of their chosen company .
- Module Supervisor: Caleb Kwong