An effective business plan will successfully map out key details of the business venture that the entrepreneur and managers can refer to throughout the businesses development, and evoke the confidence and attention of potential financiers. Students studying this module will have the opportunity to develop a business plan to start a new business operation, to expand an existing business operation, to raise finance, generate new market opportunities and/or implement other business goals. Using a range of analytical models students will be able to assess macro and micro environmental factors, and develop sound managerial decisions for business growth.