This module introduces the main topics and issues in electronic commerce, explaining the various dynamics of this technology and the factors affecting its adoption and development, such as: technological, cultural, economic, political, and legal problems. It will also focus on developing critical and analytical skills to question and reflect on e-commerce processes and its impacts on economic and social environments.
The weekly lectures are designed to introduce the key concepts of E-Commerce and E-Business technology and evaluate the opportunities and challenges of conducting businesses online. They will also address some of the central issues that concern e-commerce activities, such as: the infrastructure, online revenues, payment systems, digital marketing, digital security, and ethical, moral & legal issues.
The fortnightly classes introduce the students to the latest debates on social issues pertinent to the field of e-commerce, such as: the temporal and spatial unboundedness, the digital divide, privacy concerns, security breaches, and legal issues.
Module Aims
* Developing an understanding of e-commerce activities.
* Analysing the technology of electronic commerce and electronic business;
* Raising the awareness of students about the current debates in academia and the world of practice in relation to e-commerce practices.
Learning Outcomes
On successful completion of the module, students will be able to:
1. identify and evaluate the strengths and limitations of E-Commerce;
2. analyse the latest technological trends of trading and marketing;
3. identify new and viable options for services using the Internet; and
4. develop and present arguments for the role of E-Commerce in global competition, partnerships and trading.
The weekly lectures are designed to introduce the key concepts of E-Commerce and E-Business technology and evaluate the opportunities and challenges of conducting businesses online. They will also address some of the central issues that concern e-commerce activities, such as: the infrastructure, online revenues, payment systems, digital marketing, digital security, and ethical, moral & legal issues.
The fortnightly classes introduce the students to the latest debates on social issues pertinent to the field of e-commerce, such as: the temporal and spatial unboundedness, the digital divide, privacy concerns, security breaches, and legal issues.
Module Aims
* Developing an understanding of e-commerce activities.
* Analysing the technology of electronic commerce and electronic business;
* Raising the awareness of students about the current debates in academia and the world of practice in relation to e-commerce practices.
Learning Outcomes
On successful completion of the module, students will be able to:
1. identify and evaluate the strengths and limitations of E-Commerce;
2. analyse the latest technological trends of trading and marketing;
3. identify new and viable options for services using the Internet; and
4. develop and present arguments for the role of E-Commerce in global competition, partnerships and trading.